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How can you take advantage of the Certified Product Information?

The PI Standard offers certain advantages for manufacturers, retailers, and consumers.


For manufacturers:

  • You will be part of a European standard, which integrates top retailers and ensures a common approach to product information within the appliance industry;
  • “PI-compliant” information will have a common structure, which can be provided to all trade partners in the most commonly-used formats (ascii, txt, csv, and html);
  • You will save handling and transaction costs;
  • You will be able to control and steer the communication flow towards trade partners, making sure they know exactly what they need to know about your products;
  • This also gives you a better opportunity to differentiate;
  • Because “PI-compliant” information is up-to-date with current legislation (for example concerning Eco-design and energy labeling), you can be certain that your products are always compliant;
  • By joining the “PI-certified” organization, you will be able to actively determine the content and process of the PI Standard, according to your business needs;
  • You will keep bi-lateral contact with your trade partners without interference from third parties;
  • You will cater to better educated consumers.


For retailers:

  • “PI-compliant” information will have a common structure, and the majority of manufacturers will provide this information in the most commonly-used formats (ascii, txt, csv, and html);
  • You will have a quick and clear overview of a product’s key features, but you will also have access to detailed information necessary to communicate and sell the product;
  • Your data will be more up-to-date because you can quickly and and easily access the latest product information, electronically;
  • Product information in electronic format will facilitate a number of applications such as catalogues, Internet pages, kiosk solutions, and info terminals;
  • Lower costs as less manual data manipulation will be required;
  • The product information is free-of-charge;
  • The established communication structure with the retailer's supply partner will be retained. Product information will be provided by the brand/manufacturer directly, to enable specific access to programme segments for individual trade-partners.


For consumers:

  • You will have a quick and clear overview of a product’s key features, but you will also have access to detailed and up-to-date information that may be necessary to make an accurate product comparison and a well-considered choice to eventually buy a particular product – even if this information is delivered by multiple retailers or manufacturers.