The operation of the retail business is based on information about products. Electronic communication and data processing is a core element of today's business. The "Π-Certified" product information initiative will help the distribution to take better advantage of e-business by allowing for:

• One structure for all brands.
  Many pieces of information are needed to describe a product. Today data sheets are usually very different, depending upon the brand. It is a major step forward that European manufacturers of large household appliances have agreed to use one standardised structure for supplying product information electronically to retailers.
  
• Complete set of data.
  There is no need to look elsewhere, each retailer will receive complete product information. This will include marketing information, features, energy label data and, of course, basic (technical) information.
  
• Correct information.
  Manufacturers are committed to providing the distribution with updated information. This information will be accurate both in terms of "technical" detail (i.e.: to comply with the "Π-Certified" agreements) and content.
  
• Free of charge.
  The "Π-Certified" information is provided free-of-charge. It is part of the overall business package offered by the brands/manufacturers.
  
• Direct contact with your supply partner.
  You will continue to receive product information directly from the brands where you also order your appliances. This ensures that each trade partner can access information about his individual product range which is a basic requirement for full scale e-commerce solutions.
  
  

Some additional services:

• Search engine.
  The web site of each manufacturer will have the same basic search engine for all participating brands. Thus in the future you need only to be familiar with one method of accessing information.
  
• Layout.
  The manufacturers have agreed on a basic layout that sets out, in particular, product features and marketing information. This allows you to access information faster.
  
  

Additional benefits:

• Electronic availability over the Internet is easier to implement.
  It will be easier for manufacturers to make product information available over the Internet. This will allow retailers access to information 24 hours a day, 7 days a week.

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